3 playbooks
What worked,in the order to do it
Each playbook takes one job and breaks it into steps. Every step comes from a founder on the show or from my own experiments, with a link to where it came from.
7 steps




The Reddit Playbook
How to get customers from Reddit without getting banned
- 1Warm up the account before you post anything
- 2Find people already asking for the result
- 3Write in first person, with a real number
and 4 more steps
Open the playbook
7 steps



The UGC Playbook
How to turn short videos into app installs
- 1Make the videos yourself first
- 2Use new accounts, not big influencers
- 3Warm up the account before posting
and 4 more steps
Open the playbook
7 steps


The SEO Playbook
How to win search by being the most trusted answer
- 1Start from the question, not the keyword
- 2Cover both rooms
- 3Run every topic through three filters
and 4 more steps
Open the playbook
60-second quiz
Where will your first 10 customers come from?
I ask every guest how they found their first customers. Answer 5 quick questions and I'll match you to the founder whose path fits yours.
What you get
- The one channel to start with, picked from your answers
- A 7-day plan from a founder who already made it work
- Something to do each day, starting today
BuildingNow
Your 7-day plan
Your first 10 customers
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