One lesson a weekto help you win faster
What I'm learning about marketing and distribution, the experiments I'm running, and the best lesson from each founder talk. Free every week.
Builders tune in weekly.
Read the past issues
7 issues, all free
LatestPositioningSep 10, 2026 · 5 min read
Crowded market ≠ unwinnable
The founder's guide to winning a small piece of a big market
RedditAug 22, 2026 · 16 min read
What actually works on Reddit (Post Structures)
5 Patterns Winning Posts Have Across 5 Subreddits
First customersJul 29, 2026 · 7 min read
7 Acquisition Experiments You Need To Try
how to get your first customers (and what actually works)
DistributionJul 17, 2026 · 3 min read
The marketing truth nobody tells solo founders
What actually compounds vs. what just feels productive
SEOJun 30, 2026 · 6 min read
SEO is not a keyword game. It is a trust game.
Stop optimizing for traffic. Start optimizing for trust.
Growing on XJun 15, 2026 · 5 min read
10 Tips to Grow on X
X has changed and most advice hasn't caught up. These are the 10 tips I actually stand by.
DistributionJun 13, 2026 · 2 min read
Building is no longer enough
Your product isn't the problem. Your distribution is.
Where will your first 10 customers come from?
I ask every guest how they found their first customers. Answer 5 quick questions and I'll match you to the founder whose path fits yours.
What you get
- The one channel to start with, picked from your answers
- A 7-day plan from a founder who already made it work
- Something to do each day, starting today
BuildingNow
Your 7-day plan
Your first 10 customers
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